July 2007
YEO VALLEY TO HELP CELEBRATE
SOUTH WEST SUCCESS STORY
Yeo Valley Organic has agreed to help Bristol based charity, The Soil Association, stage Europe’s largest organic food festival on the city’s harbourside on the 1st and 2nd of September.
It’s the third year the Somerset dairy company -- which was recently rated in two research studies as the country’s most successful organic food business -- has agreed to sponsor the event.
Ben Cull
Announcing its support, Ben Cull, Yeo Valley Organic marketing director, explained:
“Though only four years old, the Organic Food Festival has become a tremendous shop window for the hundreds of small businesses in the South West who are producing really great, high quality, individual products. It helps them introduce what they are doing to a much wider audience, and this year it will be better than ever, with exhibitors letting people try, buy and taste hundreds of different products.
For the first time, it will include fashion shows, as well as talks and cookery demonstrations, which were a very big draw last year.
We’re delighted to help to stage it, as we believe that anything that encourages more people to shop for organic products is better for the environment, better for themselves and better for the future.
Organic food is currently one of the grocery trade’s biggest success stories and the South West can claim to be a major driving force behind the current growth.
It’s the headquarters of The Soil Association, which is the main certifying body. It’s an area with one of the greatest concentrations of organic farmers and it’s a region with an unrivalled history of great products. On show will be everything from cheese and clothing to cider and cosmetics.
It’s right to put a spotlight on this success and we’re pleased to help do that.”
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